/ End the Agency Drama

World Class Video Production.

Strictly No Peacocks^©

Every "quick sync," mid-project pivot, and creative director cameo is budget walking out the door. We measured it. The results? Dramatic.

Calculate Your Peacock Cost See Why We're Different

/ The Ideal Difference

The Show Without the Show-Offs.

You keep everything that matters. We fix everything that doesn't work.

✓

What You Keep

Cinematic craft

Award-winning production quality on every project

One team, pitch to post

Strategy through to final cut, all under one roof

Senior talent on every project

No handoffs to juniors after kickoff

Brand consistency

Your vision, faithfully executed every time

What Gets Better

Communication

1 contact, not 7 stakeholders

Response time

Same-day replies, not week-long silences

Budget certainty

Fixed quotes, zero surprise invoices

Your headspace

No creative tantrums over feedback

The Bottom Line

Same world-class production. Strictly no peacocks. Just great work, delivered on time and on budget.

/ Agency Drama Audit

How Much Is Your Peacocking Really Costing You?

Answer 6 (slightly judgemental) questions and we'll calculate the hidden cost of endless "quick syncs", revision loops, and creative director parades. Takes 60 seconds. Results may sting.

Start the Audit 60 seconds • No email required

Step 3 of 6 Creative Hijacks

How many times have you heard 'we took it in a different direction'?

Never — they actually read the brief

Once or twice — creative differences happen

Often — it's becoming a theme

Every time — I write briefs for fun apparently

Certified Drama-Free Productions

The Anti-Peacock
Portfolio

Real projects. Real clients. Zero alignment calls, scope creep, and no creative tantrums over feedback. Just beautiful work, delivered on time.

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Brand Film

Highbet

Brand Campaign

Sekabet

Brand Film

Gordon Ramsay's Gin

Commercial

EC Markets | Judd Trump

Product

HTC

TVC

Red Letter Days

Product

Samsung

TVC

Nature's Menu

Social Media Campaign

Unite Students | Be You

Awareness Campaign

PETA | Oat Milk Farmers

Employer Brand

Spencer Ogden | EVP

Brand Film

Vatika

View Full Portfolio

The Agency Gazette • Advice Column

Dear Peacock

1 / 3

"Dear Peacock, my agency scheduled a 'quick alignment call' that turned into a 3-hour vision boarding session. I missed my daughter's school play. My wife is furious. The project still isn't aligned. Please help."

— Desperate in Dalston

Peacock says:

"Three hours? That's barely enough time to explore the brand's emotional landscape. True alignment requires sacrifice. Your daughter will have other plays. The moodboard, however, is forever."

Ideal Insight says:

Or just... don't. Clear scope. Defined timelines. No 3-hour hostage situations.

"Dear Peacock, my agency sent 7 people to a 30-second video review. The creative director wants it 'more energetic.' The executive producer wants it 'calmer.' Someone called the Head of Vibes asked us to 'lean into the tension.' What tension?! It's a product video."

— Confused in Clerkenwell

Peacock says:

"Seven people? That's a skeleton crew. True creative excellence requires at least a dozen perspectives. And the tension? That's the friction of brilliance. Embrace it."

Ideal Insight says:

One point of contact. Clear feedback. No Head of Vibes.

"Dear Peacock, my agency just sent over the final cut. It's called 'Brand_Video_v47_FINAL_FINAL_APPROVED_v2_THISONE.mp4'. I don't even know what brief we're on anymore. I've aged 10 years in 6 weeks. Is this normal?"

— Exhausted in Ealing

Peacock says:

"Version 47 shows commitment to the craft. 'FINAL_FINAL' is simply the industry standard for excellence. If you haven't aged at least 5 years per project, were you even invested?"

Ideal Insight says:

We deliver files with sensible names, on the version we agreed. Because nailing the brief first time isn't radical — it's the job.

The Conversation We Love Having

Ready to Go Peacock-Free?

Ideal Insight

Online

Hey Ideal Insight! 👋

We just did your Peacock Cost Calculator...

Turns out we've been spending £22k on agency drama 😅

Ha! Classic symptoms

We can fix that. One brief, one contact, zero parades.

We're ready. No more peacocks. 🙅‍♂️

Love to hear it! Let's book a call ⬇️

Start the Conversation Calculate Your Cost First

World Class Video Production.